Template 1 · Web design & development
Website Project Proposal
PREPARED FOR: [Client name] FROM: [Your name / studio] OVERVIEW [Client name] needs a website that [core outcome — e.g. "turns visitors into booked calls"]. This proposal covers the design and build of a [N]-page site delivered in [timeframe]. SCOPE OF WORK 1. Discovery & sitemap — goals, audience, page plan 2. Design — [N] unique page designs, 2 revision rounds 3. Development — responsive build, CMS setup, on-page SEO basics 4. Launch — testing, analytics, 30-day post-launch support TIMELINE Week 1–2: Discovery & design Week 3–4: Development Week 5: Review, revisions & launch INVESTMENT [£X,XXX] fixed — 50% to begin, 50% on launch. Includes everything above. Extra pages or features quoted separately, always before work starts. WHY WORK WITH ME [2–3 sentences: your specific experience with this type of project and client.] NEXT STEPS Reply to confirm and I'll send the agreement and kickoff invite within 24 hours.
Template 2 · Branding & identity
Brand Identity Proposal
PREPARED FOR: [Client name] FROM: [Your name / studio] OVERVIEW [Client name] is [one-line description]. The goal of this project is a brand identity that [outcome — e.g. "positions you as the premium option in your market"]. SCOPE OF WORK 1. Brand discovery workshop — positioning, audience, competitors 2. Logo design — 3 concepts, 2 refinement rounds on your pick 3. Identity system — colours, typography, usage rules 4. Brand guidelines PDF + full logo file package TIMELINE [N] weeks from kickoff. Concepts delivered by [date]. INVESTMENT [£X,XXX] fixed — 50% deposit, 50% on final delivery. WHY WORK WITH ME [2–3 sentences with a relevant past result.] NEXT STEPS Reply "let's go" and I'll send the agreement today.
Template 3 · Marketing & PPC
Marketing Campaign Proposal
PREPARED FOR: [Client name] FROM: [Your name / agency] OVERVIEW You want [outcome — e.g. "more qualified leads without raising ad spend"]. Based on our call, here's the plan to get there in the next [N] days. SCOPE OF WORK 1. Audit — current channels, tracking, and funnel gaps (week 1) 2. Strategy — channel plan, budget split, KPI targets (week 1) 3. Execution — campaign build, creatives, landing page advice (weeks 2–4) 4. Reporting — weekly numbers + a monthly review call SUCCESS METRICS We'll measure: [CPL / ROAS / conversion rate]. Target: [specific number] by [date]. INVESTMENT [£X,XXX]/month, 3-month initial term. Ad spend billed separately to your account. WHY WORK WITH ME [2–3 sentences with one concrete past campaign result.] NEXT STEPS Reply to confirm and we start the audit this week.
Template 4 · Copywriting & content
Copywriting Project Proposal
PREPARED FOR: [Client name] FROM: [Your name] OVERVIEW Words are losing you money when [pain — e.g. "visitors read your homepage and leave"]. This project delivers copy that [outcome — e.g. "turns readers into enquiries"]. SCOPE OF WORK 1. Voice & message research — interviews, competitor scan 2. Copy — [deliverables: e.g. homepage, about, 3 service pages] 3. Two revision rounds within 14 days of delivery 4. Final files in editable format + usage notes TIMELINE First drafts in [N] days from kickoff. Final copy by [date]. INVESTMENT [£X,XXX] fixed. 50% to book, 50% on final delivery. WHY WORK WITH ME [2–3 sentences, one relevant niche or result.] NEXT STEPS Reply to this proposal and I'll lock your slot for [start date].
Template 5 · Consulting & strategy
Consulting Engagement Proposal
PREPARED FOR: [Client name] FROM: [Your name] OVERVIEW You're facing [problem]. This engagement gives you [outcome — e.g. "a clear 90-day plan and hands-on support to execute it"]. SCOPE OF WORK Phase 1 — Diagnosis (weeks 1–2): stakeholder interviews, data review, findings memo Phase 2 — Strategy (weeks 3–4): recommendations, pr ioritised roadmap, KPI targets Phase 3 — Support (weeks 5–12): fortnightly working sessions, async access TIMELINE 12 weeks total. Findings memo delivered by [date]. INVESTMENT Phase 1–2: [£X,XXX] fixed. Phase 3: [£X,XXX]/month. Pause or stop at any phase boundary — no lock-in. WHY WORK WITH ME [2–3 sentences: your track record with this exact problem.] NEXT STEPS Reply to confirm and I'll send over the agreement and a kickoff calendar link.
Or skip the template entirely
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